Burger King’s latest marketing ploy is a direct shot at their biggest competitor, McDonald’s.

For a limited time, Burger King fans can order a Whopper for just one cent…but you have to be within 600 feet of a McDonald’s restaurant to do so. You have to download the Burger King app which will track your location to make sure you’re at a McDonald’s. Then it unlocks a coupon code which allows you to purchase a Whopper for one cent. This latest promotion is called Whopper Detour and was started last week and actually ends Wednesday, 12/11.

I was intrigued by it and love a good marketing ploy. So I gave it a try. I downloaded the app. The first splash screen I saw was for the Whopper Detour: notice how the E in Whopper is a play on the McDonald’s arch.

Once I signed it, I was able to unlock the Whopper for one penny promotion.

The app then gave me some nearby Burger King’s to choose from. I was then able to add the Whopper to my cart (with no onions of course) and check out. I then had one hour to pick up my Whopper.

Here’s where it got interesting. I arrived to pick up the Whopper. The app told me to give them a particular order number and it would be ready. When I checked in and gave my order number, I was told they didn’t see any order. At that point, I’m thinking “Of course! Just my luck.”

Fortunately I showed them my app order and they had a Whopper ready for me within a few minutes.

A Whopper regularly runs $4.69. This obviously takes a little work to do but if you live in an area where they are right by each other, it could be fun to do for the hell of it.

Happy Dining,
Eddy


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