In a press release, SCHEELS announced they will be opening a second Kansas location in Wichita. The new store coming to Towne East Square will open in the Spring of 2023. It will take over the former Sears space. This follows the Overland Park location that opened in 2015.

If you’ve never heard of SCHEELS. They will be home to entertainment attractions, specialty shops and boutiques with the best brand names under one roof. This includes 85 specialty shops staffed by trained experts who focus on their passions. The one-of-a-kind retail destination will attract sports enthusiasts, outdoor explorers and shoppers seeking a wide variety of fashion, footwear and home goods.

The Wichita SCHEELS will also feature fun, with a variety of family-friendly attractions. These include a wildlife mountain, rollerball, and Fuzziwig’s Candy Shop. Shoppers will have the opportunity to enjoy interactive arcade games and sports simulators, and specialty treats at Ginna’s Cafe, a restaurant serving gourmet soups and sandwiches, homemade fudge and specialty coffee.

“With the success of our store in Overland Park, we are thrilled to bring a second SCHEELS location to the state of Kansas, specifically to Wichita,” said SCHEELS CEO Steve M. Scheel. “We have been studying this market for several years and are excited to be part of the Towne East Square development. We want to thank Simon for all the hard work and dedication bringing this project to life, and we look forward to working together throughout the building process. SCHEELS can’t wait to become a new partner in the Wichita community and begin serving more people in Kansas when we open our doors.”

“SCHEELS is an exciting and dynamic, family friendly brand that is a perfect example of the type of fresh, new experience Simon is known for cultivating,” said Mark Silvestri, Simon’s Executive Vice President and COO for Development. “Simon is delighted to welcome SCHEELS to Towne East Square and the entire region.”

Wichita marks the company’s 31st location, with 29 existing stores and 1 scheduled to open this fall in Missoula, Mont. The company has also announced its 32nd location, opening Fall 2023 in Chandler, Ariz.  The Wichita store will employ more than 400 associates, all employee owners, who look forward to bringing their expertise and enthusiasm to Wichita.


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